The evening this is about

The paper card is a good idea with a bad medium. It goes in a wallet, through a wash, into a bin, and the tenth coffee is never claimed — which means the nine that came before it bought you nothing.

The card is at home, so the stamp is not given, so the visit is not counted.
Your best guest and your once-a-year guest are treated identically because nobody can tell them apart.
The stamp is given twice by two people, or not at all.
You cannot say how many regulars you actually have.

What it actually does

Puts the card in the phone's own wallet — Apple or Google — with no app to install.
Counts the visit at the till, so it happens whether or not anyone remembers.
Lets you send something to the card itself when it makes sense — a quiet Tuesday, a birthday.
Shows you who comes back, how often, and what they spend when they do.

The detail that matters

The card that lives in the phone wallet is the whole idea. It is already on the lock screen when they walk in; there is nothing to remember, install or find. An app that a venue asks a guest to download is an app the guest does not download — and a loyalty scheme with an install step is a loyalty scheme with almost no members.

What it does not do

It does not track anyone around the internet. It counts visits to your venue and nothing else.
It needs certificates from Apple and Google before it can issue a card — that is their process and it takes what it takes.

We would rather you read this before the call than find out after.

Where it sits

Bringing people back without discounting yourself away. Wallet Loyalty is one of five tools in Guests & Loyalty, and it runs on the same guest, booking and menu data as the rest of the Suite — so nothing is typed in twice.

Fifteen minutes, no slides.

Tell us how your venue runs and we will say plainly whether Wallet Loyalty helps — and which two or three tools to start with.

Talk to us See the whole Suite