The evening this is about

A discount is easy to give and hard to measure. It goes out flat, it is claimed mostly by people who were coming anyway, and at the end of the month the takings are lower and nobody is quite sure whether it worked.

Ten percent off everything, all week, claimed at the busiest hours.
A code from March is still being honoured in August.
Two offers apply to the same bill and the till lets them.
Nobody can say what the promotion cost or what it brought.

What it actually does

Makes the offer specific — this item, these hours, these days, this many uses.
Enforces the rules at the till, so no code outlives its date and none of them stack by accident.
Lets you give a single code to one guest, to settle one bad evening properly.
Reports what it cost against what it brought in, separating new guests from the ones you already had.

The detail that matters

The separation between new and existing guests is where most promotions are revealed. Twenty percent off for everyone is mostly a discount to your regulars for doing what they already do; the same twenty percent restricted to a dead Tuesday afternoon, for people who have not been in six months, is a different instrument with the same name.

What it does not do

It does not run the offer for you. What to discount and when stays a commercial decision.
It does not hide the cost. If a promotion lost money, the report says so.

We would rather you read this before the call than find out after.

Where it sits

Bringing people back without discounting yourself away. Coupons & Promos is one of five tools in Guests & Loyalty, and it runs on the same guest, booking and menu data as the rest of the Suite — so nothing is typed in twice.

Fifteen minutes, no slides.

Tell us how your venue runs and we will say plainly whether Coupons & Promos helps — and which two or three tools to start with.

Talk to us See the whole Suite