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Email & SMS Campaigns

Birthdays, holidays, quiet regulars.

Guests & Loyalty

The evening this is about

The list of people who have already eaten at your venue is the most valuable list you will ever have, and in most venues it exists as a pile of booking records nobody has ever sent anything to.

  • Two hundred guests from last year and no way to tell them the terrace is open.
  • The one message that does go out goes to everyone, including the person who came yesterday.
  • Nobody can say who opened it or whether anyone booked.
  • The list was collected without ever asking permission to use it.

What it actually does

  • Sends to a group that makes sense — people who came in winter, people who have not been since spring, people who booked for two.
  • Writes in the language each guest used with you.
  • Keeps consent per person and per channel, with the date and where it came from.
  • Shows what came back: opened, clicked, and — the only number that counts — booked.

The detail that matters

Consent is not a checkbox, it is a record: who agreed, to what, when, and by which route. Under the GDPR that record is the difference between a mailing list and a fine, and the burden of proving it is on you. It is kept per person, per channel, with a date, because that is what the law asks for if anyone ever asks.

What it does not do

  • It does not send to anyone who did not agree, ever, no matter how good the offer is.
  • It does not buy or import lists from anywhere. A list you did not collect yourself is a liability with an unsubscribe link.

We would rather you read this before the call than find out after.

Where it sits

Bringing people back without discounting yourself away. Email & SMS Campaigns is one of five tools in Guests & Loyalty, and it runs on the same guest, booking and menu data as the rest of the Suite — so nothing is typed in twice.

Fifteen minutes, no slides.

Tell us how your venue runs and we will say plainly whether Email & SMS Campaigns helps — and which two or three tools to start with.