The evening this is about
Nearly everyone who looks you up is on a phone, in a hurry, usually outdoors, often with one hand. That is the only test that matters, and most venue sites were never taken outside the office.
- The booking button is below three screens of photographs.
- The page is wider than the phone and the whole thing scrolls sideways.
- Text is small enough that it has to be pinched to read.
- A map opens in a new tab and the guest never comes back.
What it actually does
- Designs for the narrow screen first, and checks the wide one afterwards.
- Keeps the page light enough to open on a weak signal, because that is where people are standing.
- Makes the things people tap big enough to tap with a thumb.
- Gets measured on real widths — 320, 360, 390, 430 — not on a designer's guess.
The detail that matters
Measurement is the only part that separates this from an opinion. Every page of this site is checked at phone width for content that runs wider than the screen, and any page that overflows is a bug, not a preference. That check found a real fault on this very site: for weeks it rendered on phones as if the screen were 980 pixels wide.
What it does not do
- It is not an app. A venue does not need one, and a guest will not install it.
- It does not mean a different, cut-down site for phones. One site, built so it works everywhere.
We would rather you read this before the call than find out after.
Where it sits
A site that sells, on the phone the guest is holding. Mobile Experience is one of three tools in Web & Commerce, and it runs on the same guest, booking and menu data as the rest of the Suite — so nothing is typed in twice.
Fifteen minutes, no slides.
Tell us how your venue runs and we will say plainly whether Mobile Experience helps — and which two or three tools to start with.